Check out this sweet little piece in this week's New York Magazine about how Big Green can dig out of the financial and credibility hole it's recently admitted getting itself into.

Besides wanting to recommend a quick, fun read (two of those weighing in on the issue have a somewhat outsidery perspective on the world of coffee, which is always interesting), I also couldn't pass up the chance to tell everyone that Joe's owner, Jonathan, has been immortalized in cartoon form for the thing.

Isn't that cute?